Prime Yield is one of the biggest Iberian players in the real estate consulting sector, and its goal is to be a reference in valuation services and consulting for this segment of the market in Southern Europe and Latin America. Nelson Rêgo, founder of the company, expounds on this goal in an interview for the Essential Business magazine, where he explains the concept and objectives of this project he founded in 2005 and which distinguishes itself from the biggest consulting firms because it follows the boutique model of business.
It is based on a “boutique concept which offers a personalized experience to our clients, our teams have a close and privileged contact with all the company’s stakeholders. Furthermore, our approach to our clients is focused on supplying intelligence services to those who wish to achieve excellence, building trust between the company and the client, grounded on independence and competence”.
The importance of information and research has become a key factor in this business, now more than ever, that we are going through unprecedented difficult times, adds the founder of Prime Yield, expressing his pride in being able to contribute to a more transparent market.
“For this reason, we have always heavily invested in research, giving all parties access to free information on prices, valuation, occupation, tendencies and outlooks. This free access is very important to us, since it is our way of contributing to the building of a better market.”
With a profound knowledge of the market – he was born into a family with ties to real estate consulting, graduated in that field and set up his own business in 1999 – Nelson Rêgo believes that the various segments of the sector will recover quicker than they did in the previous 2008 crisis. As for Prime Yield, he notes that it is well equipped and strengthened to meet the demands of the companies, especially after growing in terms of size and experience with the integration of the Spanish group Gloval, in 2018.
“This allowed us to explore new markets in Europe, such as Spain and Greece, while our partner Gloval set up in Portuguese speaking countries where we operate,” the head of Prime Yield points out, foreseeing a promising future. “We have a comprehensive and precise approach which will allow companies to make strategic decisions in the various sectors of the business, meeting their demands with the assistance of a multidisciplinary team of experts.”
